Our 30-year goal is to eliminate metal from the waste stream within the next 30 years through education.

Our non-profit the Recycling Society, leads The MIllion Cans Recycling Contest where students across the country compete to recycle the most aluminum cans—earning exciting prizes while seeing how their actions make a real difference. Through hands-on activities, fun challenges, and classroom resources, kids discover why recycling is like magic: small actions create big transformations.

Join us as we empower kids, schools, and communities to turn trash into treasure—and protect our planet for future generations.